Top Three Intelligent Tweets – Week of Jan 21

Posted on Jan 29, 2013 in Intelligent Tweets | 0 comments

It’s hard to believe 2013 is almost a month in! This week’s top Intelligent Tweets extend last week’s focus on the skills gap for Big Data specifically to the realm of Marketing, then look at a great explanation of the vision of Salesforce around ‘Customer Companies’ and end with an interesting article that presents the view on how Big Data will take human jobs.

Last week’s top three intelligent tweets:

Tweet #1:

Skills needed for Marketing redefined! Marketers Upping the Ante on Big Data in 2013 … via@marketingprofs #bigdata

Marketing is a profession that is being transformed by Big Data. Gone are the days of one-size-fits-all “batch and blast” direct mail and email campaigns. The empowered customer will no longer tolerate this barrage of spam. As a result, today’s modern marketers must possess the skills to leverage technology alongside Big Data to help delver a 1:1 personalized customer experience. This requires a retooling of traditional Marketing expertise and is driving many organizations to invest in high-powered analytics.

Tweet #2:

Great insights from @Salesforce – The companies of tomorrow will be ‘Customer Companies’ powered by #bigdata #cloud#m

Source: Salesforce Blog

I love well-done visuals and Salesforce has nailed it with this excellent piece put together to demonstrate the value of a fully-integrated customer-centric CRM platform. Salesforce is clearly targeting this flipbook towards an audience who may be skeptical or simply doesn’t see the value of the trends that are unfolding right before us. I can relate in that it can be a hard sell given the pace of change, but companies must wake up and realize this or risk becoming irrelevant to future generations. Salesforce is an excellent evangelist in this pro-customer movement.

Tweet #3:

Jobs – old lost, new created! Big Data and cloud computing empower smart machines to do human work, take human jobs …

This article focuses on jobs that may not be needed, or needed much less (think meeter reading) due to advances in Big Data and the Cloud. This is certainly true, but the trend is no different in technology than in other areas where advances have made jobs irrelevant that once were widespread. Also true, however, is that new jobs will be created due to these advances, and this is a natural progression.

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Top Three Intelligent Tweets – Week of Jan 14

Posted on Jan 22, 2013 in Intelligent Tweets | 0 comments

Keeping with my new format for Intelligent Tweets, this week brought some great nuggets around the talent shortage for Big Data skills, privacy (always a key topic), and using Big Data to track the flu (very timely, indeed).



Last week’s top three intelligent tweets:

Tweet #1:

Talent shortage! Big data means big IT job opportunities — for the right people … #bigdata

Source: Telefonica Public Policy Blog

This is a great article focused on the shortage of qualified candidates to fill positions in the Big Data space. What, you say? Shortage? Isn’t unemployment still high? Indeed, but there are pockets of the economy where talent is sorely lacking and Big Data is one of them. Not enough people have the specific background and experience necessary to fuel Big Data initiatives and competition is fierce. Learn more about the skills needed for Big Data.

Tweet #2:

Be transparent. Designing for the Hidden Dangers in Big Data … via @mashable #bigdata

The focus of this excellent piece from Mashable is on planning ahead for Big Data. In other words, prepare now instead of landing on the front page of the New York Times or Wall Street Journal. Companies are many times ill-equipped to consider the far-reaching implications of managing Big Data. Taking the time to develop a transparent strategy early on is key to avoiding horror stories down the road.

Tweet #3:

Flu tracker! Big Data Helps Track The Flu : Discovery News … #bigdata

Source: Smart Planet

The flu season of 2012-2013 has been brutal. It seems that everyone I know either has been sick, is sick, or has someone in their personal or professional lives who is sick. How can Big Data help track the outbreak? Several interesting sites have popped up in addition to the old standby, the CDC, to incorporate social media and crowdsourced feedback to help gauge the impact.

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Top Three Intelligent Tweets – Week of Jan 7

Posted on Jan 15, 2013 in Intelligent Tweets | 0 comments

To ring in 2013, I’m kicking off the new year with an updated format for Intelligent Tweets. I’m going to limit each week’s highlighted tweets to only the top three, with a comment about why each made the list. I welcome your feedback on this change. Here we go!

Last week’s top three intelligent tweets:

Tweet #1:

Great looking course! I just signed up for Gamification #gamification – a free @coursera online class. Join me at …

Source: Bluewolf

Gamification is a hot topic that everyone should know more about. Everywhere you look, it’s being used to incentivize the right behaviors and the rise of social networks has accelerated its prevalence in personal and professional settings. Perhaps one of the most well-known but annoying examples is the Farmville app for Facebook. More practical examples include FitBit and Nike+ for tracking fitness progress and applications many employers have deployed to promote desired behaviors around employee activity e.g. sales and social engagement.

Tweet #2:

Why? Because Marketing is being transformed. Salesforce’s Marc Benioff Doesn’t Know Why He’s At CES … via @techcrunch

Source: Maketing Land

Marketing, as with most other functions, is undergoing a radical transformation in the social era. Facing the new realities of empowered customers is proving to be a daunting challenge for many organizations whose technology and, equally important, organizational infrastructures have not adapted quickly enough. Salesforce, more specifically its Social Marketing Cloud, can help integrate key capabilities throughout the organization to become more customer centric. This topic is so important that I dedicated an entire post to it.

Tweet #3:

Check them out, the Top 10 Bluewolf Blogs of 2012! #agile

Source: Adland Creative

My day job is at Bluewolf and I try to blog there whenever possible. There were certainly some great blogs in 2012 from my colleagues and the top 10 are highlighted in this post. Some of my personal favorites include United Airlines Fails to Land the Customer by Bluewolf CEO Eric Berridge, focused on the importance of the customer experience missed opportunities to engage, and Gamification – Why Play? by Kate Hagemann, Bluewolf’s Director of Change Management & Adoption, focused on what gamification is and several of its advantages.

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2012 – A Big Year For Big Data

Posted on Jan 8, 2013 in Customer Intelligence, General | 0 comments

Summary of the Big Data landscape in 2012

Looking back on 2012, it’s sure been an amazing year for Big Data. Several high profile headlines have enabled Big Data to move from a niche to a mainstream (i.e., beyond IT) topic and have accordingly sparked interest in understanding its full potential. Following are a few of the most notable Big Data stories of the year.

London Summer Olympics

Managing an event on the scale of the Olympic Games is always a challenge. But London was the first Olympics in the era of Big Data that could tap into evolving technologies to improve the experience of athletes, spectators, and the global fan community. This includes everything from overall event security to logistics/transportation management, real-time information sharing, and social media optimization. Here’s a great infographic from Forbes highlighting the scale of Big Data from the 2012 Olympics:

Source: Forbes London Olympics Get Gold Medal for Big Data (Infographic)

Health Care

Health care is a prime opportunity for Big Data to leverage predictive analytics, and we have only begun to scratch the surface. So much data is generated yet it is far too siloed to act upon given its varied structure. Pioneers began to take significant steps in 2012 to tackle these challenges and set the stage for future milestones to be reached. Imagine if Big Data could help find a cure for cancer. It’s a true possibility. In addition, fitness devices like the Fitbit are enabling individuals to capture and analyze their own data. The intersection of human and machine data presents incredible opportunities. Here’s more from Wired.

The US Presidential Election

The Obama and Romney US presidential campaigns each leveraged Big Data to reach their respective voter bases. Given some very close but critical precincts, a laser-focused approach was required to reach voters who could be the most influential, either from a financial contribution or voter turnout perspective. Does the name Nate Silver ring a bell? The New York Times blogger and statistician seemed to have more capabilities than either campaign as he ended up successfully predicting outcomes in key battleground states. This demonstrates the power of accessible Big Data.

Here’s more on Big Data and the election from The Guardian.


As more and more data is aggregated, analyzed, and reused, privacy has become a very hot topic. Aside from Twitter, which is widely understood to be a publicly exposed social media channel, companies housing less public user data such as Apple, Facebook, Google, and Instagram dominated headlines in 2012 as their dynamic privacy policies coupled with high-profile exploits caused confusion among their customers.

More from Rack59 on responsible use of Big Data.

Looking Forward to 2013

What will 2013 bring to the world of Big Data? Given the pace of change, it’s certainly difficult to predict.

Here are my top five predictions:

  1. We will continue to see advancements in technology and capabilities for managing and analyzing Big Data.
  2. This will lead to more use cases, more rapid value, and undoubtedly more controversy around privacy.
  3. Organizations will emerge to help manage your data preferences across multiple organizations – think the unbiased role and (ideal) transparency of a credit bureau. A recent article from The Economist shows that “Data Lockers” are already emerging.
  4. The Cloud will take center stage from a Big Data infrastructure perspective.
  5. Real-time access to Big Data will lead to a new level of personalization in popular channels like Facebook, particularly from a mobile app standpoint.
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