Dreamforce ’13. That’s a wrap!
Sitting at a Starbucks at Dulles Airport, back on the East Coast, I’m reflecting on an action-packed week in San Francisco at the annual Salesforce.com conference with (as typical) very little sleep.
This year’s mantra was “Welcome to the Internet of Customers” as over 120,000 registrants were greeted by signs at the Moscone Center proclaiming this message.
Here’s the opening keynote, in its entirety (2+ hours).
Indeed, the theme of Dreamforce this year was all about the customer – as organizations from Ford to Unilever to Tesla to CareerBuilder were highlighted in keynotes as customer…insert qualifier here (driven, obsessed, centric, etc.) – Customer Companies. Messaging focused around how social and mobile are redefining the customer experiences. Of course, this is not news to customer centric professionals. Following are 3 must reads curated from the blogosphere on how Salesforce is positioning itself to address the customer revolution.
Salesforce Blog – Key Strategic Insights: 4 Strategic Lessons from Dreamforce 2013
Focus on the Customer and Internet of Things: ’Internet of Customers’ Is Focus of Dreamforce
Overall Wrap Up from the Week/Emerging Topics: Dreamforce Wrap Up 2013 #DF13
More to come this week and next on some key customer-focused sessions I attended. Enjoy!Read More
I just completed an online course from Wharton on Gamification via Coursera. It was amazing. If you want to learn more about it in detail, I would highly recommend you check out this six week course (it should be offered again in the Fall).
Why does Gamification matter? Why would you want to take a course on it when spell check doesn’t even recognize it as a word?
It Can Help You
Let’s face it. There are certain things you simply don’t want to do. Gamification applies game elements to these non-game activities to make them fun. Going to the gym. Eating healthier. Walking. Running. Any personal goal. You get the idea. Gamification, if done properly, can utilize data to apply common game elements like points, badges, leaderboards, and –most importantly– fun to transform these activities.
It Can Help Your Company
Extending the concept of activities you don’t necessarily want to do, but your company does, Gamification can also be applied to internal organizations and their customers. Internally, activities such as blogging for your company, engaging in social media on behalf of the company, speaking at events, or simply sharing knowledge are good examples of Gamification candidates. Externally, encouraging customers to perform desired activities like engaging on your website, purchasing more products or services, and social sharing are examples of activities that could be Gamified. Game elements may be similar or different to those mentioned above depending on the overall design.
It Can Help Achieve Social Good
Most importantly, Gamification can help achieve social good, moving beyond what is good for you or your company to what can benefit society as a whole. Recycling. Saving energy. Tackling teenage obesity. These are all examples of areas where Gamification can help drive changes in behavior. Again, the particular set of game elements may vary in order to be most effective.
An important note is that Gamification is not easy. While understanding game elements is relatively straightforward, designing a Gamified system requires a thorough understanding of business objectives/target behaviors, players, activity loops, and (of course) fun! Sound challenging? Take the course!
The ad:tech San Francisco conference wrapped up today. Billed as “the leading digital marketing event for 10,000+ marketing and technology professionals from all over the world,” ad:tech included “Think Tank” sessions focused on the future of digital marketing.
What does that future look like from an ad:tech perspective? While I enjoyed each of today’s speakers, four key takeaways emerged among them. It’s great to see this focus on being customer-obsessed coming out of ad:tech SF.
Here are a few of my tweets from today’s session…
It’s hard to believe 2013 is almost a month in! This week’s top Intelligent Tweets extend last week’s focus on the skills gap for Big Data specifically to the realm of Marketing, then look at a great explanation of the vision of Salesforce around ‘Customer Companies’ and end with an interesting article that presents the view on how Big Data will take human jobs.
Last week’s top three intelligent tweets:
Skills needed for Marketing redefined! Marketers Upping the Ante on Big Data in 2013 http://www.marketingprofs.com/charts/2013/9904/marketers-upping-the-ante-on-big-data-in-2013 … via
Marketing is a profession that is being transformed by Big Data. Gone are the days of one-size-fits-all “batch and blast” direct mail and email campaigns. The empowered customer will no longer tolerate this barrage of spam. As a result, today’s modern marketers must possess the skills to leverage technology alongside Big Data to help delver a 1:1 personalized customer experience. This requires a retooling of traditional Marketing expertise and is driving many organizations to invest in high-powered analytics.
I love well-done visuals and Salesforce has nailed it with this excellent piece put together to demonstrate the value of a fully-integrated customer-centric CRM platform. Salesforce is clearly targeting this flipbook towards an audience who may be skeptical or simply doesn’t see the value of the trends that are unfolding right before us. I can relate in that it can be a hard sell given the pace of change, but companies must wake up and realize this or risk becoming irrelevant to future generations. Salesforce is an excellent evangelist in this pro-customer movement.
Jobs – old lost, new created! Big Data and cloud computing empower smart machines to do human work, take human jobs http://www.washingtonpost.com/business/technology/big-data-and-cloud-computing-empower-smart-machines-to-do-human-work-take-human-jobs/2013/01/25/6697ee22-671e-11e2-889b-f23c246aa446_story.html …
This article focuses on jobs that may not be needed, or needed much less (think meeter reading) due to advances in Big Data and the Cloud. This is certainly true, but the trend is no different in technology than in other areas where advances have made jobs irrelevant that once were widespread. Also true, however, is that new jobs will be created due to these advances, and this is a natural progression.Read More